Greetings! I'm Adele Morar, a professional with a unique blend of Accounting and Marketing experience that has culminated in a fulfilling career in Operations. My journey began with a cross-section of Accounting and Marketing roles, where I discovered that while Accounting felt too mundane for my taste (sorry Accountants), Marketing seemed a bit too 'fluff and stuff' (sorry Marketers). In my professional trajectory, I found my calling in Operations after navigating through roles in Business Operations, Sales Operations, and eventually, Revenue Operations. I've had the privilege of working across varied industries, including Retail, Consumer Packaged Goods, and Technology (mostly SaaS in B2B and B2C). My experiences include working with well-known brands such as Sobeys, AOL, Diageo and BlackBerry.

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I thrive on problem-solving, relentlessly seek efficiencies, and am committed to making processes easier and better. A significant aspect of my career also involved research and analysis—I've dedicated years to competitive research, market analysis, and benchmarking, driven by an innate curiosity and passion for understanding the intricacies of the business environment.

 

Having been in operations for so long, I have seen the use case for fractional employees many times. A co-worker leaves at the busiest time of year. An unexpected project arises that needs attention and the team is already at maximum capacity. You have a small company and you need to offload or initiate the high-maintenance, yet important, operational rigour needed to continue growing. The use cases are enormous to bring a knowledgeable and skilled contributor to your team to lessen the burden.